Tuesday, October 21, 2008
GM finds out what women want
Satnav is the most popular option with almost a third of females drivers wanting to see it fitted as standard on their next car. According to a survey by GM Fleet, an iPod or MP3 dock was the next most popular add-on, followed by climate control. Other attractive options included a sun roof, parking sensors and infotainment systems. Less than 10 per cent of the 1,000 women surveyed listed environmental credentials or fuel consumption as factors in the car buying process. DATED: 21.10.08 FEED: MT |
Women rate comfort and entertainment as key to helping them make their next car purchase.
