Wednesday, June 14, 2006

Experian boosts dealer group portfolio

Autoworld, ranked 137 in the latest Motor TraderTop 200, has secured a deal with Experian to help market its stock more effectively to a wider audience.

The family-owned group has made use of Experian’s AutoLocate product to help manage its turnover of stock online and boost the effectiveness of the internet as a sales channel.

Since signing up, the group claims its website has been receiving almost 200 searches per day. Stan Walker, finance and insurance manager at Autoworld, said: “We have been delighted with the results and are now managing our vehicle stock better than before.”

DATED: 14.06.06

FEED: MT






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