Thursday, September 07, 2006
Car dealers seek to woo women into showrooms
Car makers and dealers are stepping up initiatives to woo female car buyers.
Market analyst EurotaxGlass’s claimed women account for 45 per cent of UK drivers and influence 80 per cent of car purchases but often feel alienated from dealers and let down by poor levels of customer service.
EurotaxGlass’s said retail networks were now investing more heavily in dealer training and female focused market initiatives and singled out General Motors as leading the way with its FBI (Female Buyer Initiative) scheme.
DATED: 07.09.06
FEED: MT
Market analyst EurotaxGlass’s claimed women account for 45 per cent of UK drivers and influence 80 per cent of car purchases but often feel alienated from dealers and let down by poor levels of customer service.
EurotaxGlass’s said retail networks were now investing more heavily in dealer training and female focused market initiatives and singled out General Motors as leading the way with its FBI (Female Buyer Initiative) scheme.
DATED: 07.09.06
FEED: MT
