Friday, October 06, 2006

Daihatsu dealer drive on track

Daihatsu has claimed its dealer recruitment drive is on track as the Japanese compact car brand looks to reach its target of a 145-strong retail network.

Operations director Paul Hegarty said the brand, which currently has 125 dealers, has made 15 new appointments so far this year with ten more in the pipeline.

As part of its recruitment scheme, Daihatsu has appointed Honda’s former head of network development, John Kennedy, as a consultant. Hegarty claimed the brand’s low start-up costs and niche player position were strong drawing cards.

DATED: 06.10.06

FEED: MT





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