Tuesday, October 31, 2006

New badge for Fiat

Fiat is to introduce a new logo which will make its debut on the forthcoming Fiat Bravo before being introduced across the range.

The new badge has been derived from the shield logo that adorned Fiat models from 1931 to 1968. Luca De Meo, president of Fiat, said the badge would represent a “tangible sign of the new impetus” driving the brand.

Meanwhile the Fiat Group predicted it would hit its profitability targets for 2006 following the turnaround in its car division.

DATED: 31.10.06





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