Tuesday, October 31, 2006
New corporate look for GM Europe
General Motors Europe is launching a multi-million pound dealer corporate identity programme throughout the region.
The combined GM and dealer investment will reach more than Euro 400m (£267m) between now and 2009.
Around 9,000 dealers will be involved in the programme although UK Vauxhall dealers will be excluded as a similar programme is already being rolled out here.
"It raises the bar for retail environments in the European automotive scene in a way that is both flexible and affordable for our retailers,” said Jonathan Browning, GM Europe vice president, sales, marketing and aftersales.
DATED: 31.10.06
FEED: MT
The combined GM and dealer investment will reach more than Euro 400m (£267m) between now and 2009.
Around 9,000 dealers will be involved in the programme although UK Vauxhall dealers will be excluded as a similar programme is already being rolled out here.
"It raises the bar for retail environments in the European automotive scene in a way that is both flexible and affordable for our retailers,” said Jonathan Browning, GM Europe vice president, sales, marketing and aftersales.
DATED: 31.10.06
FEED: MT
