Friday, November 17, 2006
Car makers face finance battle
Trend Tracker has warned that car makers may need to subsidise used car finance as well as new car deals to enable their franchise networks to compete more effectively with the rising number of used car superstores.
Trend Tracker's study showed that as car quality has improved, consumers are less willing to pay a premium for cars bought from franchise networks’ approved used car programmes.
Author Robert Macnab said: “Car makers need to re-invigorate their almost identical approved used car schemes to defend volume from the superstores’ competition and maintain the higher prices and margins needed.”
DATED: 17.11.06
FEED: MT
Trend Tracker's study showed that as car quality has improved, consumers are less willing to pay a premium for cars bought from franchise networks’ approved used car programmes.
Author Robert Macnab said: “Car makers need to re-invigorate their almost identical approved used car schemes to defend volume from the superstores’ competition and maintain the higher prices and margins needed.”
DATED: 17.11.06
FEED: MT
