Wednesday, November 29, 2006
Dealers face frosty Xmas reception
Dealers may be wasting valuable marketing budget spend contacting customers during the festive period, according to new research.
A You Gov survey on behalf of communications specialists, Broadsystem, revealed that only 7 per cent of automotive customers are receptive to any kind of communication relating to car deals over Christmas.
The survey also confirmed the growing rise in internet usage to source products and the importance of customer service during this period.
DATED: 29.11.06
FEED: MT
A You Gov survey on behalf of communications specialists, Broadsystem, revealed that only 7 per cent of automotive customers are receptive to any kind of communication relating to car deals over Christmas.
The survey also confirmed the growing rise in internet usage to source products and the importance of customer service during this period.
DATED: 29.11.06
FEED: MT
