Monday, January 29, 2007
Poor customer service costs industry billions
Poor customer service is costing the automotive industry billions of pounds a year because it fails to retain its clients.
According to a study by the Leadership Factor, a customer service satisfaction measurement company, the cost of acquiring new customers is up to 20 times greater than the cost of retaining them – something the industry fails to do.
The study also found that automotive customers rated as highly satisfied were twice as loyal as satisfied ones.
DATED: 29.01.07
FEED: MT
According to a study by the Leadership Factor, a customer service satisfaction measurement company, the cost of acquiring new customers is up to 20 times greater than the cost of retaining them – something the industry fails to do.
The study also found that automotive customers rated as highly satisfied were twice as loyal as satisfied ones.
DATED: 29.01.07
FEED: MT
