Thursday, March 22, 2007
Alfa to rid itself of 'worst dealer network' tag
HAVING CUT its UK dealership network by 60% since last year, Alfa Romeo is planning to increase dealer numbers to 50 by the beginning of next year.
The emphasis for new and existing dealers will be focused on the whole customer experience with dealer bonuses linked to customer satisfaction. Dealers are also being given mandatory parts stocking levels and told to have more courtesy cars available.
"We will never again be accused of having the worst dealer network in Britain," said UK managing director.
DATED: 22.03.07
FEED: AW
The emphasis for new and existing dealers will be focused on the whole customer experience with dealer bonuses linked to customer satisfaction. Dealers are also being given mandatory parts stocking levels and told to have more courtesy cars available.
"We will never again be accused of having the worst dealer network in Britain," said UK managing director.
DATED: 22.03.07
FEED: AW
