Wednesday, April 18, 2007
Dealers Fail Online
Dealers are failing to invest in their online business despite believing the internet is one of the most important channels for generating sales leads.
A nationwide survey, conducted by Auto Trader, found that 25 per cent of dealers spent nothing on their website in the past year and a fifth spent only £500 or less.
Over half of dealers said they did not use their online marketing to full effect despite 95 per cent claiming that websites are as important as other channels for generating sales.
“It is essential that all dealers, regardless of their size, start evaluating their websites more and monitoring which forms of online marketing work, and which don’t,” said Jonathan Williams, head of marketing at Trader Media Group.
“Statistics like these show that dealers are missing out on the excellent opportunity to maximise the lead generation potential of online marketing.”
DATED: 18.04.07
FEED: MT
A nationwide survey, conducted by Auto Trader, found that 25 per cent of dealers spent nothing on their website in the past year and a fifth spent only £500 or less.
Over half of dealers said they did not use their online marketing to full effect despite 95 per cent claiming that websites are as important as other channels for generating sales.
“It is essential that all dealers, regardless of their size, start evaluating their websites more and monitoring which forms of online marketing work, and which don’t,” said Jonathan Williams, head of marketing at Trader Media Group.
“Statistics like these show that dealers are missing out on the excellent opportunity to maximise the lead generation potential of online marketing.”
DATED: 18.04.07
FEED: MT
