Thursday, April 19, 2007
Prestige car-buyers show colour prejudice
REPORTS OF a general improvement in the residual values of white cars are paling into insignificance.
Lat month, New-Car-Discount.com said its has seen sales of white cars rising by 62% in the last 6-months.
But, today, EurotaxGlass's painted a different picture saying that white is continuing to prove 'highly unpopular on most prestige-brand cars'.
"Unless you are the owner of a niche Porsche 911, such as the GT3 derivative, white is still very detrimental to a prestige-brand car's value," said Richard Crosthwaite, prestige car editor at EurotaxGlass's.
DATED: 19.04.07
FEED: AW
Lat month, New-Car-Discount.com said its has seen sales of white cars rising by 62% in the last 6-months.
But, today, EurotaxGlass's painted a different picture saying that white is continuing to prove 'highly unpopular on most prestige-brand cars'.
"Unless you are the owner of a niche Porsche 911, such as the GT3 derivative, white is still very detrimental to a prestige-brand car's value," said Richard Crosthwaite, prestige car editor at EurotaxGlass's.
DATED: 19.04.07
FEED: AW
