Thursday, May 10, 2007
BMW unveils new look
BMW dealers will have noted with interest the revelation that the next generation of the brand's models are set to feature design cues from the CS concept.
The luxury four-seater coupe shown in Shanghai last month bristles with new exterior elements from its low-slung proportions, broken side feature line and much wider “shark nosed” front kidney grille.
The airy inside offers lighter materials and a simpler dash including air vents and ambient lighting hidden in the joins. All such details could make production in future BMWs.
The CS is not a Mercedes CLS rival though – it's longer than a 7-series – and could make production as a range-topper for the brand. BMW group design boss Chris Bangle said: “The CS answers questions of where BMW is going next, not 15 years downstream."
DATED: 10.05.07
FEED: AW
The luxury four-seater coupe shown in Shanghai last month bristles with new exterior elements from its low-slung proportions, broken side feature line and much wider “shark nosed” front kidney grille.
The airy inside offers lighter materials and a simpler dash including air vents and ambient lighting hidden in the joins. All such details could make production in future BMWs.
The CS is not a Mercedes CLS rival though – it's longer than a 7-series – and could make production as a range-topper for the brand. BMW group design boss Chris Bangle said: “The CS answers questions of where BMW is going next, not 15 years downstream."
DATED: 10.05.07
FEED: AW
