Wednesday, June 13, 2007
New Captiva has them scratching around in London
CHEVROLET HAD them all scratching around in Covent Garden for the launch of the new Captiva.
The company's first SUV had been covered in latex - as used on lottery scratch cards - to provide thousands of scratch panels. One of them hides a symbol which will mean that the 'scratcher' has won the £116,995 vehicle.
The unique SUV took 2-months to prepare and could take 14-hrs for all the panels to be scratched-off.
DATED: 13.06.07
FEED: AW
The company's first SUV had been covered in latex - as used on lottery scratch cards - to provide thousands of scratch panels. One of them hides a symbol which will mean that the 'scratcher' has won the £116,995 vehicle.
The unique SUV took 2-months to prepare and could take 14-hrs for all the panels to be scratched-off.
DATED: 13.06.07
FEED: AW
