Saturday, June 16, 2007
Poor awareness leads Chevy to the Tele for Captiva
CHEVROLET dealers in the UK will take heart from the car-maker's decision to advertise the forthcoming new Captiva SUV on TV this summer.
When Chevrolet changed from Daewoo in 2005, 92% of people had heard of Chevrolet, even though their knowledge was predominantly centred around big American cars or song lyrics like 'Chevy to the Levy'.
Current research, however, shows a different story. "We find that 72% of UK buyers do not know about us," said UK managing director Rory Harvey at the recent launch of the Captiva to the press.
DATED: 16.06.07
FEED: AW
When Chevrolet changed from Daewoo in 2005, 92% of people had heard of Chevrolet, even though their knowledge was predominantly centred around big American cars or song lyrics like 'Chevy to the Levy'.
Current research, however, shows a different story. "We find that 72% of UK buyers do not know about us," said UK managing director Rory Harvey at the recent launch of the Captiva to the press.
DATED: 16.06.07
FEED: AW
