Sunday, June 24, 2007
Volvo dealers need to learn with the smaller C30
VOLVO is looking at sales of 5,000 unit's a year for its small C30.
"The C30 is beginning to work for us. We are still just a very small player in this segment of the market but what we can bring to it is all the Volvo core values," said managing director, Stuart Kerr.
"We will just have to learn how to play in the segment and that goes for the dealers as well. If we can get up to 5,000 sales a year then we will be happy."
He admitted to a fairly late start in terms of UK sales - "We wanted to make sure we had a stable supply of vehicles.
"Historically our customers are not C30 buyers but if you look at the way the market is going, with people downsizing, we do have a very broad, over-50s customer base with a lot of disposable income.
DATED: 24.06.07
FEED: AW
"The C30 is beginning to work for us. We are still just a very small player in this segment of the market but what we can bring to it is all the Volvo core values," said managing director, Stuart Kerr.
"We will just have to learn how to play in the segment and that goes for the dealers as well. If we can get up to 5,000 sales a year then we will be happy."
He admitted to a fairly late start in terms of UK sales - "We wanted to make sure we had a stable supply of vehicles.
"Historically our customers are not C30 buyers but if you look at the way the market is going, with people downsizing, we do have a very broad, over-50s customer base with a lot of disposable income.
DATED: 24.06.07
FEED: AW
