Thursday, July 26, 2007
BMW rapped over Mini advert
BMW has been forced to pull an online Mini advertising campaign after it was found to contravene advertising regulations.
The interactive advert for the new Mini range, which was hosted on a newspaper website, has been banned by the Advertising Standards Authority following several complaints.
The advert featured a driver accelerating with his head pushed back into his seat, it then continued to show his face beginning to ripple with the g-force caused by the acceleration of the car.
Complainants said the advert promoted irresponsible driving.
DATED: 26.07.07
FEED: MT
