Friday, July 13, 2007
Internet dominates car buying process
Study shows 85% of consumers research online
The internet is as important as a test drive in the car buying process, according to a new study.
Research by customer experience benchmarking firm Global Reviews found that websites heavily influence the purchasing decision - 85 per cent of car buyers visit manufacturers' websites before buying a car.
Almost 80 per cent use the internet to compare cars from different manufacturers and 20 per cent go online again just before making their final decision.
DATED: 13.07.07
FEED: MT
