Monday, October 08, 2007
Daimler ditches Chrysler
New brand name is confirmed as Daimler AG
DaimlerChrysler has expunged the memory of its ill-fated merger with the American carmaker Chrysler after finally agreeing on a name change.
Following months of debate, shareholders approved changing the manufacturer's name to Daimler AG.
Despite chief executive Dieter Zetsche's insistence that the company take the name, shareholders, who had wanted to include Benz in the company's masthead, were satisfied by a compromise.
DATED: 08.10.07
FEED: MT
