Monday, October 08, 2007

Logo change as Daimler goes solo

The DaimlerChrysler logo will be removed from buildings and literature across the world from Thursday, October 4 after shareholders approved a return to the Daimler name. The move, agreed at a shareholders' meeting today, follows the sale of the Chrysler division earlier this year to private equity group Cerberus. The new corporate Daimler logo will see letterheads, websites and other corporate material revamped in a move that will take until next year to finish at a cost of more than 50 million euros.

DATED: 08.10.07

FEED: AW





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