Friday, October 12, 2007
Saab ad campaign avoids getting its wings clipped
A Saab advertising campaign went awry when a woman was hit in the face by a mechanical butterfly released by one of the company’s booklets.
Yet despite a complaint to the Advertising Standards Authority, the carmaker will not have to pull the promotion.
The booklet, headlined 'Why constrain the power of nature?', featured an image of a butterfly on the front cover.
DATED: 12.10.07
FEED: MT
