Monday, November 19, 2007
BMW targets rogue dealers
BMW is clamping down on dealers selling vehicles direct to online resellers not authorised by the brand who are then advertising new models at hugely discounted rates.
“It's destroying the retail market,” said BMW UK managing director Jim O'Donnell.
“This year has been the worst experience we have ever had.”
BMW said internet retailers have advertised new cars from the 3 Series range at discounts of more than £4,000, and buyers have been asking franchised dealers to match these prices.
DATED: 19.11.07
FEED: MT
