Sunday, November 25, 2007
Car dealers switch marketing focus
Car dealers are moving away from their traditional dependence on local newspaper advertising and are channelling more of their promotional spend on online and direct marketing campaigns.
These are among the findings of the Motor Trader Dealer Marketing Survey, sponsored by Experian.
The survey polled the views of franchised and independent dealers, including car supermarkets, to see which marketing channels are working best for dealers.
DATED: 25.11.07
FEED: MT
