F&I Management & Training

Car dealers must respond more effectively to the challenges of the digital age or risk losing customers, according to Kevin Gaskell, group chief executive of EurotaxGlass’s.
Four out of five delegates at EurotaxGlass’s conference for dealers this month – “The Internet – gaining the competitive advantage” – admitted the growth of the internet had rapidly eroded customer loyalty to particular vehicle brands and their dealerships.

“The internet enables customers to research products and services before they meet a sales executive so it is essential that dealers communicate their key sales messages online in front of their target audience during the research phase,” said Gaskell.

DATED: 22.11.07

FEED: MT