Thursday, November 01, 2007
Citroen gets C4 emissions rap
The Advertising Standards Agency has rebuked Citroen for a misleading television advert claiming the C4 was “the lowest in its class" for CO2 emissions.
Citroen based the claim on the results of a refined search of the small family car category for models with automatic gearboxes and diesel engines.
But the ASA considered that viewers would understand the claim referred to a comparison with all cars in the class, in which the Toyota Prius recorded the lowest CO2 emissions of 104 g/km.
DATED: 01.11.07
FEED: MT
