F&I Management & Training

Honda has launched an internet TV channel to broadcast its own films, video clips and adverts.
The company hopes this venture will bring the brand closer to its customers in meeting the demand for video content online.

“Our TV advertising campaigns and our involvement in F1, motorbike and powerboat racing, means we produce a lot of compelling programming which the public actually wants to see,” said Ian Armstrong, manager of customer communications at Honda UK.
The four main areas available on the channel are adverts, a section about cars, an area about driving tips, and films centred on Honda’s F1 involvement.

DATED: 25.11.07

FEED: MT