Sunday, December 02, 2007
Ford phases out Ghia
Ghia, the name given to Ford’s best-equipped, top end models is gradually being phased out in favour of Titanium.
There is no Ghia model in the line-up of the redesigned Ford Focus and the name has already been dropped from the S-Max.
From 1973, the Ghia name became Ford's top-line brand in its mainstream model range. The trend began in Europe with the Granada Ghia and Capri Ghia but soon spread through the model range and worldwide, particularly to the United States, South American and Australian markets.
Roelant de Waard, Ford of Britain managing director, said the Ghia name was being dropped as the company looks to reduce the number of model variants.
He said: “With Focus the number of variants will come down from 107 to 82. The LX specification is also being dropped as all models will be well-equipped.”
DATED: 02.12.07
FEED: AM
There is no Ghia model in the line-up of the redesigned Ford Focus and the name has already been dropped from the S-Max.
From 1973, the Ghia name became Ford's top-line brand in its mainstream model range. The trend began in Europe with the Granada Ghia and Capri Ghia but soon spread through the model range and worldwide, particularly to the United States, South American and Australian markets.
Roelant de Waard, Ford of Britain managing director, said the Ghia name was being dropped as the company looks to reduce the number of model variants.
He said: “With Focus the number of variants will come down from 107 to 82. The LX specification is also being dropped as all models will be well-equipped.”
DATED: 02.12.07
FEED: AM
