Tuesday, January 22, 2008
BMW to launch new green brand?
BMW is considering plans to launch an exclusively green car brand in addition to its BMW, Mini and Rolls-Royce businesses.
According to a report in Automotive News Europe, the new US fuel economy standards are hitting the carmaker so hard it may be forced to create a fourth brand to sell environmentally friendly cars.
The new business would sell vehicles of a kind considered too extreme to sit comfortably within the company’s existing ranges.
DATED: 22.01.08
FEED: MT
