Friday, January 04, 2008
Car buyers baffled by industry jargon
Motorists today are increasingly baffled by the technical jargon and terminology used to describe modern day vehicles, according to a new survey.
The study conducted with over 2,500 drivers by used car website motors.co.uk showed that many car owners are ignorant of technical terms, despite frequent usage of them by car salesmen and motoring magazines.
Almost half of those polled said they were unsure what ESP (electronic stability programme) stood for; a third drew a blank when presented with ABS (anti-lock braking system); and a quarter were clueless when it came to BHP (brake horse power).
DATED: 04.01.08
FEED: MT
