Monday, January 21, 2008
Daihatsu follows Koreans with five-year warranties
Daihatsu UK is testing a five-year warranty on two models, hoping the ‘peace of mind’ approach initiated by Kia and Hyundai will help to continue the 24% sales growth achieved in 2007.
Dealers were briefed on the idea at a conference in December when plans were drawn up to protect Daihatsu’s position in what is likely to be a testing year for all brands dependent on retail sales.
Five-year cover on the Terios compact SUV and five-door Sirion are described as permanent, but spokesman Arthur Fairley said the initiative would be reviewed at the end of June.
“If it’s a great success, we will extend it – if not, we’ll withdraw it,” he said. “We’ll judge success on Daihatsu’s performance against the market as a whole.
“Our retail network is supporting the idea.”
DATED: 21.01.08
FEED: AM
Dealers were briefed on the idea at a conference in December when plans were drawn up to protect Daihatsu’s position in what is likely to be a testing year for all brands dependent on retail sales.
Five-year cover on the Terios compact SUV and five-door Sirion are described as permanent, but spokesman Arthur Fairley said the initiative would be reviewed at the end of June.
“If it’s a great success, we will extend it – if not, we’ll withdraw it,” he said. “We’ll judge success on Daihatsu’s performance against the market as a whole.
“Our retail network is supporting the idea.”
DATED: 21.01.08
FEED: AM
