Monday, January 14, 2008
Ferrari targets used car sales
Ferrari has formally launched its first approved used car programme in a strategic move to attract new customers to the sporting marque and increase the number of used cars sold by its dealer network.
The programme, the first of its kind in the world, is being piloted in the UK and is expected to form the basis of its used car offering in key markets including Italy, Germany and America.
The brand's 15-strong UK network has been piloting the Ferrari Approved programme since last May and will begin to actively promote it from this week on its website.
DATED: 14.01.08
FEED: MT
