Monday, March 31, 2008
BMW missing from London Show
Britain’s revitalised national motor show has lost a major supporter with a surprise decision by BMW not to back this summer’s event.
Two years ago, the premium German brand spent £2.5 million on lavish waterside stand facilities at the inaugural ExCel exhibition.
But a review of this year’s marketing budget has concluded that BMW UK is able to spend the cash more effectively elsewhere.
"We were keen to back what we felt was an important initiative when the show went to the Docklands but circumstances change. What it all comes down to is money – and it’s a fact that we could easily spend 20 times the amount we have at our disposal," said corporate communications director Chris Willows.
Speaking during a visit to the Geneva Motor Show, SMMT chief executive Paul Everitt said: "Naturally, we are disappointed at the way this decision has gone, particularly as VW brands – with the exception of Seat – have again decided that this major fixture on the international show circuit is not for them.
DATED: 31.03.08
FEED: AM
Two years ago, the premium German brand spent £2.5 million on lavish waterside stand facilities at the inaugural ExCel exhibition.
But a review of this year’s marketing budget has concluded that BMW UK is able to spend the cash more effectively elsewhere.
"We were keen to back what we felt was an important initiative when the show went to the Docklands but circumstances change. What it all comes down to is money – and it’s a fact that we could easily spend 20 times the amount we have at our disposal," said corporate communications director Chris Willows.
Speaking during a visit to the Geneva Motor Show, SMMT chief executive Paul Everitt said: "Naturally, we are disappointed at the way this decision has gone, particularly as VW brands – with the exception of Seat – have again decided that this major fixture on the international show circuit is not for them.
DATED: 31.03.08
FEED: AM
