F&I Management & Training

The luxury carmaker BMW is expected to unveil details of radical plans to ramp up production in the US later. The firm is currently battling against rising costs, which are priced in euros, and flagging US demand. BMW recently announced plans to cut 7.5% of its German workforce by the end of the year. Since last September, the dollar has tumbled against the euro, hurting firms that pay their costs in euros but receive payment in dollars. The euro touched an all-time high of $1.546 last week after punching through the $1.50 level at the end of February.

DATED: 10.03.08

FEED: AW