F&I Management & Training

An advertisement for an eco-friendly car overstated its environmental credentials, according to the Advertising Standards Agency. The Saab BioPower national press advert showed parallel horseshoe prints and tyre marks and stated: "More horsepower and a smaller carbon footprint." It said that its bioethanol fuel, which it made from crops reduced carbon dioxide emissions by up to 70%. But the ASA ruled: "We considered that readers were likely to infer that bioethanol did not add a significant amount of CO2 to the atmosphere. We considered that a 30% net addition to atmospheric CO2 was significant and therefore concluded that the claim was likely to mislead."

DATED: 07.03.08

FEED: AW