Monday, March 10, 2008
Chrysler boss plans UK changes
Chrysler’s UK managing director Simon Elliott has admitted that the current range is confusing and needs rationalising. In an apparent criticism of his predecessor Peter Lambert, who left the company last October, Elliott said the group had failed in the past two years to offer a cohesive model line-up or clearly define the Chrysler, Jeep and Dodge brands.
He said the retro-styled Chrysler PT Cruiser was being dropped as part of a review of the existing model mix but would not disclose which other models could go.
DATED: 10.03.08
FEED: MT
