Wednesday, March 19, 2008
GMAC plans to ‘own’ F&I
Financial services provider GMAC has set its field-based account managers new targets which it believes will focus their minds on driving forward dealers’ F&I performance.
Those targets include assessing retailers’ perception of the 22 account managers’ performance as well as measurable objectives on volumes sold and penetration levels.
Dennis Foley, GMAC UK managing director, sales and marketing, says: “We have to try and own F&I performance in the showroom. Our account managers have to make dealers money.”
GMAC’s priority is to raise penetration and income units delivered for its Vauxhall, Saab and Chevrolet retailer customers.
“There are huge opportunities within the network, such as additional insurance products and type of finance products sold, and we want to be stronger on Saab and Chevrolet,” Foley says.
DATED: 19.03.08
FEED: AM
Those targets include assessing retailers’ perception of the 22 account managers’ performance as well as measurable objectives on volumes sold and penetration levels.
Dennis Foley, GMAC UK managing director, sales and marketing, says: “We have to try and own F&I performance in the showroom. Our account managers have to make dealers money.”
GMAC’s priority is to raise penetration and income units delivered for its Vauxhall, Saab and Chevrolet retailer customers.
“There are huge opportunities within the network, such as additional insurance products and type of finance products sold, and we want to be stronger on Saab and Chevrolet,” Foley says.
DATED: 19.03.08
FEED: AM
