Monday, March 17, 2008
Honda moves in on new market areas
Honda is rolling out a new market area representation programme in the UK in a move aimed at improving efficiencies and dealer profitability while reducing the number of its retailing partners.
The brand is also introducing a new corporate identity across its UK dealer network as it pitches itself as an alternative to premium brands.
The market area programme began at the end of last year and the brand currently has so far finalised representation for 17 of the 27 planned areas for this year. The target is to have a total of 66 “large market areas” by 2011.
DATED: 17.03.08
FEED: MT
