Tuesday, March 18, 2008
Honda takes its training to dealers
Honda wants its new Accord to deliver a ‘no hassle’ experience for both customers and dealers.
Rather than bring Honda retailers in to the Honda Academy for product training, the carmaker is going out into the network ahead of Accord’s June launch.
Bernard Bradley, general manager cars, said Honda has worked closely with its dealer council to ensure the best value is gained from the product course.
“We’re going to take the training to the dealers, with several teams going around the country and providing training on-site. It minimises the time that the dealer’s staff are out of the business, and we’ve found it creates more excitement and more buy-in about new product this way,” he added.
DATED: 18.03.08
FEED: AM
Rather than bring Honda retailers in to the Honda Academy for product training, the carmaker is going out into the network ahead of Accord’s June launch.
Bernard Bradley, general manager cars, said Honda has worked closely with its dealer council to ensure the best value is gained from the product course.
“We’re going to take the training to the dealers, with several teams going around the country and providing training on-site. It minimises the time that the dealer’s staff are out of the business, and we’ve found it creates more excitement and more buy-in about new product this way,” he added.
DATED: 18.03.08
FEED: AM
