Thursday, March 20, 2008
Warranty Direct rapped over misleading advert
Warranty Direct has been criticised by the Advertising Standards Authority (ASA) for a misleading magazine promotion.
Its advert stated "Our warranty now covers much more of your car. Making it the most comprehensive warranty on the market...we are the industry's leading provider of direct car warranties. Rival Warrantywise challenged whether the claims could be substantiated.
The ASA considered the magazine's readers were likely to believe Warranty Direct offered a car warranty tha covered more aspects than any other warranty on the market. It also noted that the advert did not make it clear the claims were based on Warranty Direct's LuxuryCare Plus cover, rather than any of its other levels of cover.
The ASA ruled the advert was misleading, and told Warranty Direct to ensure the claim was clearly based on LuxuryCare Plus cover in future.
DATED: 20.03.08
FEED: AM
Its advert stated "Our warranty now covers much more of your car. Making it the most comprehensive warranty on the market...we are the industry's leading provider of direct car warranties. Rival Warrantywise challenged whether the claims could be substantiated.
The ASA considered the magazine's readers were likely to believe Warranty Direct offered a car warranty tha covered more aspects than any other warranty on the market. It also noted that the advert did not make it clear the claims were based on Warranty Direct's LuxuryCare Plus cover, rather than any of its other levels of cover.
The ASA ruled the advert was misleading, and told Warranty Direct to ensure the claim was clearly based on LuxuryCare Plus cover in future.
DATED: 20.03.08
FEED: AM
