Monday, April 07, 2008
Alfa 'to double sales by 2010
Alfa Romeo wants to double its UK sales by 2010 to 15,000 units.
Christopher Nicoll, Alfa Romeo UK managing director, said there are three reasons why it is achievable: the arrival of its B segment car, Mito, in early 2009; continued momentum of the brand; and confidence being regained by buyers, retailers and Alfa itself.
“The B segment car will have a big impact,” said Nicoll. “We will be a different operation to what we were three years ago. We were a mess back then. Now we are raring to go.”
Back in January 2006 the network was in disarray, with the sales structure the worst in Europe. Alfa Romeo reduced its dealer network by 60%. It now has 48 sites and expects to have 55 by year-end.
DATED: 07.04.08
FEED: AM
Christopher Nicoll, Alfa Romeo UK managing director, said there are three reasons why it is achievable: the arrival of its B segment car, Mito, in early 2009; continued momentum of the brand; and confidence being regained by buyers, retailers and Alfa itself.
“The B segment car will have a big impact,” said Nicoll. “We will be a different operation to what we were three years ago. We were a mess back then. Now we are raring to go.”
Back in January 2006 the network was in disarray, with the sales structure the worst in Europe. Alfa Romeo reduced its dealer network by 60%. It now has 48 sites and expects to have 55 by year-end.
DATED: 07.04.08
FEED: AM
