Wednesday, April 02, 2008
BMW targets social networking sites
BMW is to promote its product on social networking sites such as Bebo and MySpace.
It is following a wide variety of businesses from wineries to white goods manufacturers that are now employ such sites as marketing platforms, using them to run forums, competitions and themed events.
It is understood that this year BMW’s internet activity will tie in with wider brand strategies, and that specific, model-related net initiatives will follow from this.
BMW is also considering launching a bespoke television channel as part of a broader digital marketing push, in the process following Audi, which already operates its own TV channel, and has used the recent interest in the original Quattro coupe featured in the recent BBC drama Ashes to Ashes to promote its cars.
DATED: 02.04.08
FEED: MT
