Thursday, April 03, 2008
Renault picks dealers to sell its Dacia brand
Renault is to give between half and three-quarters of its dealers the chance to drive the smash-hit, high-value Dacia brand into the UK market next year.
After a study identifying potential customers, bosses at the French firm are in the process of choosing which of its 200-strong retail network is best placed to serve them, AM can reveal.
Outlets selected to handle the Romanian brand will need to meet strict criteria covering facilities, management, financial skills and quality – but none will be required to provide heavy funding for the line-up that has been a surprise success across western Europe.
“We will not ask our dealers to make massive investments – all we want is for this brand to have the visual forecourt identity that will allow customers to recognise Dacia is available on site,” said managing director Roland Bouchara.
DATED: 03.04.08
FEED: AM
After a study identifying potential customers, bosses at the French firm are in the process of choosing which of its 200-strong retail network is best placed to serve them, AM can reveal.
Outlets selected to handle the Romanian brand will need to meet strict criteria covering facilities, management, financial skills and quality – but none will be required to provide heavy funding for the line-up that has been a surprise success across western Europe.
“We will not ask our dealers to make massive investments – all we want is for this brand to have the visual forecourt identity that will allow customers to recognise Dacia is available on site,” said managing director Roland Bouchara.
DATED: 03.04.08
FEED: AM
