Wednesday, May 21, 2008
AA claims brand names sell warranties
Car buyers more likely to buy well known products
Car buyers prefer well known brand names when choosing products such as warranties, according to a survey by AA Warranties.
It claims that independent traders in particular need the backing of well known names when trying to persuade customers to buy packages like GAP insurance.
Some 217 dealers were canvassed, with the motoring organisation claiming that its name was 'important' as a sales lever to 93 per cent of the non-franchised operations that took part in the study.
DATED: 21.05.08
FEED: MT
Car buyers prefer well known brand names when choosing products such as warranties, according to a survey by AA Warranties.
It claims that independent traders in particular need the backing of well known names when trying to persuade customers to buy packages like GAP insurance.
Some 217 dealers were canvassed, with the motoring organisation claiming that its name was 'important' as a sales lever to 93 per cent of the non-franchised operations that took part in the study.
DATED: 21.05.08
FEED: MT
