Tuesday, May 13, 2008
Ferrari will launch new Grand Tourer online
Latest model will be unveiled as part of a teaser campaign
Ferrari has announced it is set to break with industry tradition and will launch its new Grand Tourer sportscar online.
The new site www.ferrarigtcountdown.com has just launched and the car will be revealed over the coming weeks as part of a teaser campaign ahead of the Paris Motor Show in October.
The roar of the new GT’s engine will be the first bit to be revealed to enthusiasts and this will be followed in the next few days by the first photographs of the car.
It is the first time that the Prancing Horse has used the virtual approach and updates and additions to the site will continue until the Paris Show.
DATED: 13.05.08
FEED: MT
Ferrari has announced it is set to break with industry tradition and will launch its new Grand Tourer sportscar online.
The new site www.ferrarigtcountdown.com has just launched and the car will be revealed over the coming weeks as part of a teaser campaign ahead of the Paris Motor Show in October.
The roar of the new GT’s engine will be the first bit to be revealed to enthusiasts and this will be followed in the next few days by the first photographs of the car.
It is the first time that the Prancing Horse has used the virtual approach and updates and additions to the site will continue until the Paris Show.
DATED: 13.05.08
FEED: MT
