Tuesday, May 13, 2008
Infiniti to provide financial backing for car dealers
Luxury brand wants network established next year
Infiniti will provide substantial financial backing to its dealer network to establish the brand in the UK from April 2009.
“We will offer our dealers assistance,” Wayne Bruce, Infiniti Europe’s communication’s director told Motor Trader. As a start-up operation Bruce admitted the dealers initially would have “no car parc for aftersales” to bring in revenue.
But with a sparse network he said the number of cars serviced by each centre would be high as business increased.
The Nissan-owned prestige marque plans to appoint 14 franchised partners in the UK for next year’s launch and Bruce claimed letters of intent had been signed with 80 per cent of them.
Bruce said from October 2008 it would take two years for Infiniti to open 78 centres across western Europe. He said completion of the UK programme depended on the brand’s ability to find suitable properties to serve urban markets.
Infiniti aims to follow in the footsteps of Porsche, which has set up sites on the outskirts of major cities. It expects three quarters of its customers to live in urban areas.
DATED: 13.05.08
FEED: MT
Infiniti will provide substantial financial backing to its dealer network to establish the brand in the UK from April 2009.
“We will offer our dealers assistance,” Wayne Bruce, Infiniti Europe’s communication’s director told Motor Trader. As a start-up operation Bruce admitted the dealers initially would have “no car parc for aftersales” to bring in revenue.
But with a sparse network he said the number of cars serviced by each centre would be high as business increased.
The Nissan-owned prestige marque plans to appoint 14 franchised partners in the UK for next year’s launch and Bruce claimed letters of intent had been signed with 80 per cent of them.
Bruce said from October 2008 it would take two years for Infiniti to open 78 centres across western Europe. He said completion of the UK programme depended on the brand’s ability to find suitable properties to serve urban markets.
Infiniti aims to follow in the footsteps of Porsche, which has set up sites on the outskirts of major cities. It expects three quarters of its customers to live in urban areas.
DATED: 13.05.08
FEED: MT
