Thursday, June 26, 2008
Fiat forced to pull "misleading" adverts
ASA upholds objections against Grande campaign
Fiat has been told to pull two of its press adverts after they were deemed to be misleading.
The Advertising Standards Authority has upheld two objections against the adverts.
Two readers said the ads were misleading because the cars shown actually cost more than the prices displayed above them.
Another complainant objected that the ad was misleading because the “CO2” in green print and explanatory copy implied the advert was for low CO2 emission cars but three of the four prices given above the vehicles were for models with considerably higher emissions levels.
While the headline prices were preceded by the word “from” and the actual prices of the models shown were given in small-print at the bottom of the ad, the ASA upheld both objections.
Fiat has said it will not show the advert again in its current form.
DATED: 26.06.08
FEED: MT
Fiat has been told to pull two of its press adverts after they were deemed to be misleading.
The Advertising Standards Authority has upheld two objections against the adverts.
Two readers said the ads were misleading because the cars shown actually cost more than the prices displayed above them.
Another complainant objected that the ad was misleading because the “CO2” in green print and explanatory copy implied the advert was for low CO2 emission cars but three of the four prices given above the vehicles were for models with considerably higher emissions levels.
While the headline prices were preceded by the word “from” and the actual prices of the models shown were given in small-print at the bottom of the ad, the ASA upheld both objections.
Fiat has said it will not show the advert again in its current form.
DATED: 26.06.08
FEED: MT
