Monday, July 21, 2008
Car buyers bamboozled over green car claims
Advertising needs to be more closely regulated
Stricter regulations should be applied to advertising a car’s green credentials, according to a new survey.
NICE Car Company said Britons are confused when it comes to green claims by the automotive industry.
Claims like “low carbon car” were considered unclear, with 78 per cent of customers saying this was confusing.
While 82 per cent of owners have no idea how much CO2 their car emits, 87 per cent said they wanted more control on green claims in advertising.
“We’re not surprised by the results,” said Julian Wilford, co-founder of NICE.
“Green advertising claims are a bit of a free-for-all at the moment.
“Add a bewildering array of manufacturers’ environmental programmes branded eco-this and blue-that and you have a cocktail for confusion.
“Consumers need more consistent information.”
DATED: 21.07.08
FEED: MT
Stricter regulations should be applied to advertising a car’s green credentials, according to a new survey.
NICE Car Company said Britons are confused when it comes to green claims by the automotive industry.
Claims like “low carbon car” were considered unclear, with 78 per cent of customers saying this was confusing.
While 82 per cent of owners have no idea how much CO2 their car emits, 87 per cent said they wanted more control on green claims in advertising.
“We’re not surprised by the results,” said Julian Wilford, co-founder of NICE.
“Green advertising claims are a bit of a free-for-all at the moment.
“Add a bewildering array of manufacturers’ environmental programmes branded eco-this and blue-that and you have a cocktail for confusion.
“Consumers need more consistent information.”
DATED: 21.07.08
FEED: MT
