Friday, July 11, 2008
Carmakers set to shun outdoor advertising?
Legislation change may harm billboard adverts
The outdoor advertising industry may lose a key source of revenue as car advertisers back away from using billboards following recent legislation.
The Department for Transport has said outdoor car adverts must display CO2 and fuel consumption information as prominently as the main text, which the Outdoor Advertising Association fears will dissuade carmakers from using billboards at all.
The DfT’s reconsideration came as a result of pressure from environmental groups Friends of the Earth and the Alliance Against Urban 4x4s, which threatened legal action if the government failed to adjust its policy.
Phil Michaels, head of legal at Friends of the Earth, said: “Until now the UK was getting away with flouting EU legislation on car advertising – we will be watching carefully to make sure that the law is now properly enforced.”
DATED: 11.07.08
FEED: MT
The outdoor advertising industry may lose a key source of revenue as car advertisers back away from using billboards following recent legislation.
The Department for Transport has said outdoor car adverts must display CO2 and fuel consumption information as prominently as the main text, which the Outdoor Advertising Association fears will dissuade carmakers from using billboards at all.
The DfT’s reconsideration came as a result of pressure from environmental groups Friends of the Earth and the Alliance Against Urban 4x4s, which threatened legal action if the government failed to adjust its policy.
Phil Michaels, head of legal at Friends of the Earth, said: “Until now the UK was getting away with flouting EU legislation on car advertising – we will be watching carefully to make sure that the law is now properly enforced.”
DATED: 11.07.08
FEED: MT
