Wednesday, July 09, 2008
Citroën appointing 20 specialist van dealers
Citroën will have a 20-strong network of specialist commercial vehicle dealers by the end of this month as part of the drive to build on its record LCV sales last year.
The network, which is currently being finalised, has 16 sites so far and will provide a greater focus on LCV sales and service with enhanced training for dealership staff and added value benefits for customers.
Citroën already sells and services LCVs throughout its 200-plus dealer network. Last year it hit 25,501 sales.
But the new specialist commercial vehicle network, taken from its current dealer network, will provide a focus for sales expansion backed up by its biggest ever van range, which includes the new Nemo compact high cube van and Berlingo.
However, Robert Handyside, Citroën’s commercial vehicle operations manager, said the network was about more than selling greater numbers of vans.
He said: “With increasing competition, customers are demanding ever higher levels of sales and aftersales service.
“Compared to the existing dealer network, it will add further value and focus. This will take our service even further.”
The specialist dealers will hold a larger array of stock, including the Citroën Ready to Run range and have a larger selection of demonstrators, along with more approved used LCVs.
Handyside added: “There will be more specially trained staff in sales and service.
“It is not just about putting signs up or selling more vehicles. It is all areas of customer experience that are being focused on.”
DATED: 09.07.08
FEED: AM
The network, which is currently being finalised, has 16 sites so far and will provide a greater focus on LCV sales and service with enhanced training for dealership staff and added value benefits for customers.
Citroën already sells and services LCVs throughout its 200-plus dealer network. Last year it hit 25,501 sales.
But the new specialist commercial vehicle network, taken from its current dealer network, will provide a focus for sales expansion backed up by its biggest ever van range, which includes the new Nemo compact high cube van and Berlingo.
However, Robert Handyside, Citroën’s commercial vehicle operations manager, said the network was about more than selling greater numbers of vans.
He said: “With increasing competition, customers are demanding ever higher levels of sales and aftersales service.
“Compared to the existing dealer network, it will add further value and focus. This will take our service even further.”
The specialist dealers will hold a larger array of stock, including the Citroën Ready to Run range and have a larger selection of demonstrators, along with more approved used LCVs.
Handyside added: “There will be more specially trained staff in sales and service.
“It is not just about putting signs up or selling more vehicles. It is all areas of customer experience that are being focused on.”
DATED: 09.07.08
FEED: AM
