Monday, July 07, 2008
Jeep avoids advertising rap
ASA rejects consumer complaints over 4x4 adverts
Jeep has escaped a rap on the knuckles from the Advertising Standards Authority over its latest advertising campaign.
The media watchdog received a series of complaints over Jeep presenting its 4x4 range as “green”.
Complainants said they found the claim misleading, as they understood that the range had high CO2 emissions compared with other cars.
The ASA did not uphold the complaint, as the ad referred to two awards given by 4x4 & MPV Driver magazine and one of the awards was for the Green 4x4 Range of the Year.
DATED: 07.07.08
FEED: MT
Jeep has escaped a rap on the knuckles from the Advertising Standards Authority over its latest advertising campaign.
The media watchdog received a series of complaints over Jeep presenting its 4x4 range as “green”.
Complainants said they found the claim misleading, as they understood that the range had high CO2 emissions compared with other cars.
The ASA did not uphold the complaint, as the ad referred to two awards given by 4x4 & MPV Driver magazine and one of the awards was for the Green 4x4 Range of the Year.
DATED: 07.07.08
FEED: MT
